Project
Bassett Direct Website
Description
Bassett Direct is a leading provider of Direct Marketing and variable printing services. We created the new responsive website to better communicate the range of services and capabilities they offer. To support a focus on expertise and personalized customer service, the dominant calls to action encourage customers to pick up the phone and talk to an expert.
The site is built to enable the team at Bassett to publish updates and add new content by themselves.
Content Approach
We developed original content for the site, including copy, photography and testimonials from both team members and clients.
We believe that video is one of the most powerful components of B2B marketing, so we produced the testimonials as a series of short videos that can be easily and economically updated.
Luxuria + Apparatus is a marketing and design resource for businesses and agencies, large and small.
