A Long Term Relationship.

Luxuria started working with Response Innovations on the ING DIRECT account when they first launched in Canada way back in 1997, and we’re still working on it today. And we’re continuing as they change their identity to Tangerine.

Obviously we’re doing it right. With an emphasis on direct mail campaigns, the team at Response was instrumental in ING DIRECT’s success.


Many channels. One voice.

We’ve delivered creative for ING DIRECT in a wide range of formats, print, digital and beyond. All with the same devotion to the strength of the brand. Here are some examples:

  • Self Mailers

  • ABM Wraps

  • Flash Banners

  • On Page Ads

  • Iconograhy

  • Powerpoint Presentations

  • Direct Mail

A brand in transition.

When a major Canadian bank changes its name, it’s a pretty big deal. Here is the transition piece we designed for mailing to ING DIRECT clients to introduce the new brand, Tangerine.